为何能让政策解读刷屏社交网络？SMG第一财经究竟做对了什么？

Core Insights - The article highlights the significant impact of First Financial's coverage of the 2025 Central Economic Work Conference, achieving over 200 million total views across various platforms, including 7 trending topics on Weibo and multiple viral videos [1][2][3] Group 1: Reporting Strategy - First Financial executed a comprehensive reporting strategy, producing 30 articles and 24 videos within three days, resulting in over 200 million views [2] - The coverage included timely official releases, in-depth analyses from various reporters, and active engagement on social media platforms, leading to trending topics like "national subsidies" and "stabilizing new birth rates" [6][7] - The reporting was structured as a systematic campaign rather than a one-off event, ensuring a complete chain of coverage from immediate response to ongoing analysis [6] Group 2: Selection Criteria - The reporting utilized a three-dimensional approach to topic selection: policy dimension focusing on core signals, market dimension addressing key concerns, and livelihood dimension connecting policies to public interests [7][8][12] - Key policy signals included accurate assessments of economic conditions and major adjustments in policy direction, which were systematically compiled into a list of essential points for further reporting [7] - The market dimension specifically addressed pressing issues such as local fiscal challenges and financial reforms, ensuring the content was relevant to market participants [8] Group 3: Content Delivery - The combination of depth and breadth in reporting was achieved through a mix of 30 articles providing comprehensive coverage and targeted social media content that sparked discussions [34] - The use of video content emerged as a significant growth area, with 24 videos generating over 50 million views, demonstrating the effectiveness of visual storytelling in engaging a broader audience [35][38] - Different platforms were leveraged for their unique strengths, with Weibo focusing on trending topics, WeChat providing in-depth articles, and short video platforms maximizing reach through algorithmic recommendations [38] Group 4: Lessons Learned - The coverage provided valuable insights for mainstream media, emphasizing the need to evolve from mere information transmitters to agenda setters in an era of information overload [39] - The ability to translate complex economic policies into relatable language was identified as a core competitive advantage, enhancing public understanding and engagement [39] - The necessity of video content was underscored, as it significantly lowered barriers to understanding serious policy discussions, making them accessible to younger audiences [40] - A systematic and organized approach to media integration was highlighted as essential for effective reporting, indicating a shift towards a more interactive and consensus-building role for media in policy dissemination [40]