手机下单，教练上门——“体育外卖”悄然兴起

Core Insights - The emergence of a new sports service model called "sports delivery" is reshaping the traditional sports service industry, allowing users to book professional sports coaches to come to their location for lessons [1][8] User Experience - Users, particularly dual-income families, find the "sports delivery" service convenient as it saves time and allows for flexible scheduling, with parents able to prepare meals while waiting for the coach [2] - The service is popular among urban residents aged 25 to 45, including young professionals, parents, and fitness enthusiasts, indicating a growing user base [2] Coach Supply Market - The coach supply market is undergoing structural changes, with individual coaches utilizing social platforms to secure clients, leading to increased income and flexible scheduling [3] - Coaches benefit from a higher profit margin as they do not incur costs for venue or equipment, making the service economically viable for both coaches and users [3] Traditional Institutions Response - Traditional training institutions are adapting by offering on-site lessons during off-peak hours, while still primarily focusing on venue-based training [4] - Online platforms are becoming crucial in integrating supply and demand, facilitating the growth of the industry through a stable business model [4] Platform Features - Various platforms offer a wide range of courses, catering to different age groups and needs, and provide features such as coach qualifications and user reviews to enhance trust [5] - Since its trial operation in late 2024, one platform has registered over 300,000 users with a 45% repeat purchase rate, indicating strong market acceptance [5] Industry Challenges - The rise of "sports delivery" addresses several pain points in the traditional fitness industry, such as inflexible scheduling and prepayment risks, but also faces challenges like safety concerns and the need for standardized service quality [7] - Current measures include insurance for coaches and identity verification systems, but the industry lacks unified standards, prompting calls for regulatory oversight [7] Conclusion - The "sports delivery" model is making professional fitness guidance more accessible, breaking down traditional barriers in the fitness industry and enhancing user engagement [8]