保时捷中国宣布:将关停所有自建充电站!
Mei Ri Jing Ji Xin Wen·2025-12-22 10:46

Core Viewpoint - Porsche will gradually cease operations of its self-built charging network starting March 1, 2026, involving approximately 200 charging stations across major cities and key transportation routes in China [1][3]. Group 1: Charging Network Changes - Porsche confirmed that the "Porsche Exclusive Charging Service," including all self-built high-power DC charging stations, will be discontinued and removed from the Porsche App and WeChat mini-program [1][3]. - The transition reflects Porsche's shift from self-built charging stations to a more open ecosystem, aiming to enhance the breadth and flexibility of charging services by collaborating with leading third-party charging operators [1][3]. - Other charging scenarios, such as those located at Porsche centers and third-party brand charging stations integrated into the Porsche charging map, will continue to operate normally [1][3]. Group 2: Financial Performance - Porsche's sales revenue for the first three quarters of 2025 was €26.86 billion, a 6% year-on-year decline, while operating profit plummeted to €40 million from €4.035 billion in the same period last year, marking a 99% drop [4]. - The decline in profit is attributed to multiple pressures, primarily due to strategic adjustments leading to significant expenditures, including delays in electric vehicle launches and the termination of battery production plans, resulting in an additional cost of approximately €2.7 billion [4]. Group 3: Market Position and Strategy - Since entering the Chinese market in 2001, Porsche's sales have consistently increased, with China becoming its largest single market by 2015, and sales nearing 100,000 units in 2021, the highest in its history [4]. - The luxury car brand's exclusive charging stations cater to a high-end, specialized user base, many of whom may have private charging solutions, differentiating them from mainstream electric vehicle users [3].