Experian and Influencer Jimmy Darts Bring Financial Empowerment and Holiday Cheer to Consumers

Core Insights - Experian partnered with Jimmy Darts to provide financial support to consumers during the holiday season, gifting three recipients $1,000 in cash and a free premium membership, while also donating to Feeding America [1][2][3] Group 1: Campaign Overview - The campaign aims to promote Experian as a supportive financial partner, referred to as "BFF" (Big Financial Friend), to assist consumers in their financial journeys [2][3] - Jimmy Darts, a social media influencer known for his philanthropic acts, is utilized to reach a wider audience through his substantial follower base [2] Group 2: Philanthropic Efforts - Experian committed to donating $1 to Feeding America for every "like" on Jimmy's videos, with a cap of $75,000, successfully reaching this goal [4] - Feeding America allocates 98% of donations directly to programs aiding those facing hunger [4] Group 3: Company Profile - Experian is a global data and technology company involved in various sectors including financial services, healthcare, and automotive, with a workforce of 25,100 across 32 countries [5][6] - The company is listed on the FTSE 100 Index and is headquartered in Dublin, Ireland [6]