玫瑰盐热销：别让“粉红滤镜”遮蔽安全底线

Core Viewpoint - The rising popularity of pink Himalayan salt, marketed as a high-end health product, is misleading consumers as it does not meet national food safety standards in China, highlighting significant challenges in food safety regulation and oversight [2][3]. Group 1: Product Characteristics and Misleading Marketing - Pink Himalayan salt, also known as Himalayan rock salt, is primarily imported from Pakistan and is characterized by its pink color due to impurities, which disqualifies it from being classified as edible salt under Chinese standards [2]. - Many consumers are misled into believing that pink salt is a more nutritious option, while it is actually intended for industrial use, bath products, or as crafts [3]. Group 2: Regulatory Challenges and E-commerce Impact - The influx of pink salt into the Chinese market mainly occurs through cross-border e-commerce, which complicates regulatory oversight due to the products being classified under different categories for customs [3]. - In 2024, the General Administration of Customs reported 4,200 batches of unapproved food products, a 78.12% increase from 2023, with labeling non-compliance being the most frequent issue [3]. Group 3: Recommendations for Improved Oversight - It is suggested that the State Administration for Market Regulation and the General Administration of Customs establish a joint verification mechanism for high-risk imported foods sold online, particularly those misrepresented as food products [4]. - E-commerce platforms should implement algorithmic checks to ensure that products claiming to be edible or health-related are linked to valid certifications, preventing non-compliant items from being listed [4].