1斤240元的“盐中爱马仕”，既是颜值税，更是智商税

Core Viewpoint - The article discusses the rising popularity of "rose salt," highlighting its marketing as a premium, healthy product while revealing underlying safety concerns and regulatory non-compliance [2][3]. Group 1: Product Characteristics - "Rose salt" is marketed as a natural, mineral-rich product with a visually appealing pink color, often referred to as the "king of salts" and "the most expensive salt" [2]. - It originates from the Himalayas and contains minerals like iron and magnesium, which contribute to its pink hue [5]. - The product does not meet national standards for edible salt in China, which require a white color and specific purity levels [6]. Group 2: Market Pricing and Consumer Behavior - Market data indicates that "rose salt" is sold at prices 6-10 times higher than regular salt, with some prices reaching up to 240 yuan per pound [4]. - The marketing strategy leverages the product's aesthetic appeal and perceived health benefits, leading consumers to pay a premium, referred to as "aesthetic tax" and "intelligence tax" [3][6]. Group 3: Health and Safety Concerns - Experts argue that the claimed health benefits, such as containing 84 trace elements, are largely exaggerated, as essential nutrients are better obtained from a varied diet [7]. - There are potential health risks associated with unrefined natural salts, which may contain harmful heavy metals like lead and arsenic [7]. - The article emphasizes the need for consumers to be aware of product standards and to critically evaluate marketing claims regarding health benefits [7]. Group 4: Regulatory and Consumer Recommendations - The article calls for stricter regulation of misleading marketing practices and encourages consumers to rely on established standards rather than marketing rhetoric [7]. - It advocates for a more informed consumer base that prioritizes quality over packaging and marketing gimmicks [7].