炼丹炉：调味品市场消费趋势洞察

Market Overview - The Chinese condiment market is expected to grow steadily, reaching a scale of 699.8 billion yuan by 2029, with a compound annual growth rate (CAGR) of 7.0%, significantly higher than the global average [7][8]. - The market size increased from 408.1 billion yuan in 2019 to 498.1 billion yuan in 2024, indicating strong consumer potential and growth driven by consumption upgrades, restaurant recovery, and product innovation [7][8]. Category Trends - Basic condiments are experiencing steady growth, while compound condiments are seeing explosive growth with a CAGR of 10.2%, contributing 62% to the industry's incremental growth [9][10]. - The demand for compound condiments is driven by trends in industrialized dining and the development of pre-prepared dishes, with solid packaging becoming the dominant form [9][10]. Trend Insights - The consumption scenarios for condiments in China include dining, home cooking, and food processing, with the dining sector having the highest demand [11][12]. - Online purchasing channels are rapidly growing, with nearly half of consumers using platforms like Meituan for convenience, alongside traditional supermarkets and markets [11][12][13]. - The online channel accounts for 28% of the market, with instant retail and live e-commerce emerging as key growth drivers, particularly with a growth rate exceeding 40% for instant retail [13][14]. Consumer Behavior - Consumers prioritize taste and health when selecting condiments, showing a preference for independent small packaging to reduce waste [18][19]. - The average cooking frequency is 3.68 times per week, with families living with children cooking more frequently, indicating that household structure significantly influences cooking habits [16][17]. Regional Specialty Seasonings - The market is witnessing a shift towards the nationalization of regional flavors, with products like Guizhou sour soup and Thai tom yum experiencing explosive growth through online channels [69][70]. - Brands that successfully integrate local culinary culture into recognizable products and experiences are likely to gain a competitive edge in the diversified market [69][71].