保时捷突发！将停止运营

Core Viewpoint - Porsche China has announced the discontinuation of its "Porsche Enjoy Charging" service due to changing market conditions and evolving user charging habits, aiming to optimize its high-power charging services for better user convenience and experience [1][2]. Group 1: Service Adjustments - Starting from March 1, 2026, Porsche's self-built charging network will cease operations, including all high-power DC charging stations under the "Porsche Enjoy Charging" service, which will be gradually removed from the Porsche App and WeChat mini-program [2]. - The adjustment only affects the "Porsche Enjoy Charging" scenario, while other charging options, such as those at Porsche centers and third-party brand charging stations integrated into the Porsche charging map, will continue to operate normally [2]. Group 2: Financial Performance - For the first three quarters of 2025, Porsche reported sales revenue of €26.86 billion, a 6% year-on-year decline, and an operating profit of €40 million, down 99% from €4.035 billion in the same period last year, with the operating profit margin dropping from 14.1% to 0.2% [3]. - The financial difficulties are closely linked to a strategic restructuring cost of €2.7 billion, which includes €1 billion in expenses related to internal layoffs and the cancellation of independent battery business investments [3]. Group 3: Market Challenges - Porsche's annual sales in the Chinese market have decreased from nearly 100,000 units to about 40,000 units, with expectations of slow recovery in the short term [4]. - The company plans to maintain high profit levels through channel adjustments and capacity reductions, although there are currently no plans to develop exclusive models for the Chinese market, leaving the possibility open for the future [4]. Group 4: Dealership Closures - Porsche 4S dealerships are being reduced, with several locations, including the Zhuhai Porsche Center, announcing closures by the end of November, and multiple dealerships in cities like Wenzhou, Yiwu, Shaoxing, Yongkang, and Cangzhou shutting down within a year [5].