北京昌平：草莓季赋能冬日乡村旅游新活力

Core Insights - The "Xingshou Rural Tourism Promotion Conference and the Second Xixincheng Strawberry Festival" held in Changping District, Beijing, aims to boost winter consumption through a combination of agricultural enjoyment and folk performances [1][3] Group 1: Event Overview - The event took place on December 20-21, showcasing organic strawberries from local farmers, with popular varieties like Hongyan and Zhangji attracting significant attention due to their sweet taste [1] - The festival featured folk performances and interactive experiences, including traditional dances and games, which drew large crowds of visitors [1][3] Group 2: Tourism and Economic Impact - The event is part of a broader initiative to promote rural tourism, linking cultural heritage with agricultural activities, and includes a winter tourism route that connects strawberry picking, skiing at Jingzhihu Lake, and homestay experiences [3] - The upcoming auction on December 26 for strawberry rights aims to enhance the market presence of Changping strawberries, focusing on high-end market access and establishing a "quality for price" benchmark [5] Group 3: Auction Details - The auction will feature rights to high-quality strawberries from multiple greenhouses, with starting bids set at 30,000 yuan per greenhouse, including various value-added services such as technical guidance and remote monitoring [5]