安踏接入淘宝闪购，2026年将全面覆盖4000多家门店

Core Insights - Anta, a leading domestic sports brand, has officially integrated with Taobao Flash Sale, expanding its reach to over 1,000 offline stores across 174 cities, with plans to cover more than 4,000 stores by 2026 [2][5] - The product offerings on Taobao Flash Sale include essential winter items such as down jackets, waterproof jackets, cotton shoes, and running shoes, along with new autumn/winter collections [2][5] - The integration is a key step in Anta's strategy to enhance its omnichannel retail approach, addressing consumer needs for immediate delivery and emergency purchases in various scenarios like travel and fitness [2][5] Industry Trends - There is a growing trend among domestic sports brands to leverage instant retail platforms like Taobao Flash Sale to capture both regular and immediate consumer demand for sports equipment [3][6] - Sports brands are considered a high-frequency, high-ticket, and strong-scenario category in the instant retail sector, making them an attractive entry point for platforms seeking to secure core assets of offline stores [3][6] - The competition in the instant retail space is shifting focus from food delivery to capturing the offline store assets of brands, with sports products being a prime target [3][6]