2025年国内游戏市场实销、用户规模创新高，游戏产业多元价值释放

Core Insights - The Chinese gaming industry has shown robust growth over the past year, with increasing global influence and a significant rise in market metrics [1][4] - The report predicts continued strong growth in the gaming market for 2026, with a focus on multi-platform distribution and the rise of both heavy and lightweight games [3][4] Market Performance - The actual sales revenue of the domestic gaming market is projected to reach 350.79 billion yuan in 2025, marking a year-on-year increase of 7.68% [4] - The user base is expected to exceed 683 million, reflecting a growth of 1.35% [4] - The client game market is anticipated to generate 78.16 billion yuan in revenue, showing a significant year-on-year increase of 14.97% [4] - The console gaming market is projected to achieve 8.36 billion yuan in revenue, with an impressive growth rate of 86.33% [5] - The esports gaming market is expected to reach 170.05 billion yuan, reflecting an 18.96% increase [6] - The mini-program gaming market is projected to generate 53.54 billion yuan, with a substantial year-on-year growth of 34.39% [6] Global Expansion - The overseas revenue from self-developed games is expected to reach 20.455 billion USD in 2025, with a year-on-year growth of 10.23% [7] - The overseas revenue from self-developed mobile games is projected to be 18.478 billion USD, reflecting a growth of 13.16% [7] - The industry is shifting from merely seeking profits abroad to promoting Chinese culture globally through gaming [8] Industry Trends - The gaming industry is experiencing a quality upgrade and restructuring, with a focus on high-quality products and cultural integration [4][10] - Companies are increasingly adopting AI technology and cultural confidence as key drivers for global competitiveness [8][9] - Successful games like "Whiteout Survival" and "Kingshot" demonstrate the importance of global themes and localized gameplay design [9]