第四届上海国际网文周：“AI+IP”双轮驱动下，中国网文驶入全球多极增长时代

Core Insights - The fourth Shanghai International Online Literature Week successfully gathered writers, scholars, and industry representatives from 14 countries, highlighting the evolution of cultural export from content-only to a dual-track model integrating online digital ecosystems with offline physical experiences [1] - Online Chinese web literature is establishing a global cultural consumption network through collaborations with various media forms such as film, gaming, and tourism [1] Market Trends - The global web literature landscape is expected to undergo significant changes by 2025, transitioning into a multi-polar growth model, with web literature emerging as a major source of global IP [2] - The Chinese web literature market is projected to reach a revenue of 49.55 billion yuan in 2024, marking a year-on-year growth of 29.37%, while the overseas market is expected to generate 4.815 billion yuan, growing by 10.68% [2] - By the end of 2024, the cumulative number of Chinese web literature works is anticipated to reach approximately 42.1 million, with a robust foundation for creation [2] User Engagement - Latin America has emerged as a significant player in the global web literature market, with Brazil leading in monthly active user growth at 779%, while the U.S. market also saw a 91% increase in user scale [5] - The diversity in the market presents opportunities for precise global positioning of Chinese web literature, with popular titles varying by region [5] AI and Technology Integration - AI is playing a crucial role in the globalization of Chinese stories, with over 10,000 new AI-translated works added in 2025, representing a 281% increase in total historical scale [7] - The total number of translated web literature works is expected to exceed 13,600 by 2025, with significant growth in various languages, including a 349% increase in Indonesian and a 336% increase in Spanish [7] IP and Cultural Integration - The integration of IP with tourism is becoming a prominent trend, with successful collaborations such as "The King's Avatar" and "Dao of the Weird Immortal" creating immersive experiences in international markets [10][12] - The "King's Avatar" initiative attracted over 10,000 tourists to Switzerland, showcasing the potential of IP-driven tourism to engage new audiences [12][13] - Successful IP and tourism integration requires deep cultural resonance, emphasizing emotional connections, local co-creation, and the use of technology for immersive experiences [13][14] Content and Media Expansion - The report highlights the emergence of benchmark works adapted from web literature, with over 1,300 published works and 2,100 comics launched overseas by the company [9] - Notable adaptations include "Doupo Cangqiong" series, which achieved 1.18 billion views on YouTube, and "The King's Avatar," which received high ratings on platforms like IMDb [9]