惠来打造“山海文明集市” 荔乡非遗亮相北京路

Core Viewpoint - The "Mountain and Sea Civilization Market" event in Guangzhou aims to promote cultural and consumer integration, showcasing local agricultural and cultural products from Huizhou, particularly focusing on the unique flavors and heritage of the region [2][4]. Group 1: Event Overview - The "Civilization Market" series of activities will take place from December 19 to 28 in the Beijing Road business district of Guangzhou, innovatively expanding the "culture + consumption" space [2]. - The Huizhou exhibition booth features the theme "Mountain and Sea Flavors, Encountering Intangible Cultural Heritage," highlighting local high-quality agricultural products [3]. Group 2: Product Highlights - Huizhou is known as the "Hometown of Lychee," with over 170,000 acres of lychee orchards producing more than 50 varieties, renowned for their vibrant color, fragrance, and sweetness [8]. - The booth showcases traditional intangible cultural heritage products, including nearly 40 items from the century-old brand "Ge Shan Long Ji," such as Jinghai Douji, mung bean cakes, and belly button cakes [10]. - The intangible cultural heritage souvenir "Historical Record Candy" has received multiple honors, including "Top Ten Tourism Souvenirs of Jieyang City" and "Top Ten Network Hot-Selling Agricultural Products of Jieyang City" [11][12]. Group 3: Culinary Innovations - Local enterprises are integrating traditional brewing techniques with unique ingredients like oil mandarin, lychee, and olive to create new vinegar drinks and condiments, revitalizing traditional ingredients for consumers [16][17]. Group 4: Tourism Promotion - The exhibition also promotes a two-day boutique tour route in Huizhou, connecting key cultural heritage sites and scenic spots, including Haijiao Ganquan and Aojiao Fort, while offering local delicacies like fish balls and braised lamb [19][20][21].