普宁非遗焕新，英歌舞盲盒圈粉文明集市｜文明集市县域行①

Core Insights - The article highlights the revitalization of traditional culture through the promotion of Puning's intangible cultural heritage, particularly the Yingge dance, at a civil market event in Guangzhou [2][3][5]. Group 1: Event Overview - The first civil market event based on civil practice was held in Guangzhou's Beijing Road business district from December 19 to 28, showcasing Puning's cultural resources [2]. - The event featured intangible cultural heritage products, specialty agricultural products, and folk IPs, focusing on the theme of "revitalizing intangible cultural heritage" [3][4]. Group 2: Cultural Significance - Yingge dance, a symbol of Chaoshan culture, has a history of over 300 years and represents cultural values of auspiciousness and peace [5][6]. - The performance by the Nanshan Yingge team and the Fumei Youth Yingge team at the 2025 Spring Festival Gala is expected to showcase the vigor and spirit of Chinese youth [6][7]. Group 3: Product Innovation - Puning introduced a series of Yingge dance blind box cultural products that blend traditional dance elements with modern aesthetics, appealing to younger consumers and becoming popular among visitors [8][9]. - The exhibition also featured innovative expressions of intangible cultural heritage cuisine, such as the Xishe candy shop's diverse product offerings that incorporate local cultural symbols into packaging [11][13]. Group 4: Agricultural Highlights - The event showcased specialty agricultural products from Nankai Water Town, including "Dalong Huai Mountain," which achieved a yield of 3,000 pounds per acre and a net output value of approximately 2 million yuan in 2023 [18][20]. - Other featured products included tender bamboo shoots and various dried goods, which gained popularity due to their ecological quality [19][20].