Zhong Guo Jin Rong Xin Xi Wang·2025-12-22 12:16Core Viewpoint - The central economic work conference emphasizes the importance of domestic demand and the construction of a strong domestic market, highlighting the implementation of consumption-boosting policies and the expansion of quality goods and services supply [1] Group 1: Policy and Platform Collaboration - The launch of the national consumption loan interest subsidy policy on JD.com has effectively reduced consumer costs and boosted confidence, demonstrating a successful collaboration between financial services and consumption [1][2] - JD.com integrates the "national subsidy" and "interest-free installment" offers, creating a combined effect of policy benefits and platform discounts, aiming to provide consumers with a sustainable and convenient experience [2] - The model of "policy guidance, platform support, and ecological collaboration" allows macro policies to efficiently reach a vast consumer base through the advantages of large internet platforms [2][3] Group 2: Impact on Consumption Data - Since the implementation of the interest subsidy policy, JD.com has seen a 45% year-on-year increase in installment order volume and a 56% increase in transaction value, indicating a significant boost in consumer confidence [4] - The policy has particularly benefited lower-tier cities, with 44% of interest-subsidized orders coming from these areas, demonstrating the potential for consumption growth in previously underserved markets [4] Group 3: Consumer Behavior and Market Trends - The introduction of interest-free installment tools has shifted consumer spending towards higher-quality and personalized products, reflecting a structural change in the consumption market [5] - New consumer groups, such as young graduates and rural entrepreneurs, are increasingly utilizing financial tools for purchasing technology and agricultural equipment, indicating a strong willingness to invest in quality and innovation [5] Group 4: Enhanced Consumer Experience - Consumers report a tangible sense of benefit from the policies, with many feeling more confident in their purchasing decisions due to visible discounts and financial support [6] - The combination of various subsidies and interest-free options has led to a release of pent-up demand for improved living standards among consumers [6]