Core Insights - The article highlights the journey of Xia Zhiwen, who started in Yiwu in 2006 with electronic clocks and small gifts, and successfully adapted to the rise of smart devices and industry transformation, eventually entering the audio sector [2] Company Development - Xia Zhiwen has witnessed the evolution of the Yiwu market from version 1.0 to 6.0, indicating significant changes in market dynamics and consumer preferences over nearly two decades [2] - The company has shifted from traditional offline sales to smart audio products, reflecting a strategic pivot towards modern technology and consumer electronics [2] Brand Strategy - There is a strong confidence in building proprietary brands and expanding into overseas markets, suggesting a focus on brand development and international growth opportunities [2]
义利天下丨在义乌“听见”时代的变化
Zhong Guo Xin Wen Wang·2025-12-22 12:19