山海生“蚝”杰：阳西程村蚝的产业升级与文旅新生

Core Viewpoint - The event in Yangxi County, showcasing the local oyster industry, highlights the transformation and integration of agriculture, culture, and tourism, emphasizing the growth and market potential of the Chengcun oyster brand [1][5][104]. Industry Development - Yangxi County has established a complete oyster industry chain from breeding to processing and marketing, positioning itself as a national leader in oyster production with the highest annual output in Guangdong [21][25]. - The Chengcun oyster has seen an average annual production growth of 20% since 2022, with processed products like oyster oil and canned oysters transitioning from seasonal to year-round sales [69][70]. Product Innovation - The event featured award-winning oysters, including the "Oyster King," which weighs over four pounds, showcasing the high quality and market appeal of Chengcun oysters [9][10]. - Companies are focusing on value-added products, such as oyster peptides and health drinks, and implementing traceability systems to enhance product quality and consumer trust [54][56]. Tourism Integration - The local government is promoting tourism through culinary experiences, linking the oyster culture with travel itineraries that highlight the region's natural and cultural resources [88][91]. - The integration of agriculture and tourism has led to significant economic benefits for local communities, with projections indicating a 20-fold increase in tourism revenue by 2025 [100][101]. Brand Development - Chengcun oysters have been recognized as a geographical indication product and are part of a national agricultural brand cultivation plan, enhancing their market presence and consumer recognition [70][106]. - The establishment of the "Yangxi Quality" brand for local products marks a shift towards unified branding and quality assurance in the region's agricultural sector [64][66].