新品广告文案惹争议，库迪多家门店已更换广告

Core Viewpoint - Kudi Coffee's recent product launch faced public criticism due to the use of the phrase "粉墨登场" (literally "makeup debut"), which is often perceived negatively and could be misinterpreted as a collaboration with the K-pop group BLACKPINK [1][4] Group 1: Product Launch and Marketing - Kudi Coffee's new product "Winter Toffee Love Song" was developed in collaboration with Hubert Barrère, the creative director of Chanel's high-end workshop Lesage [3] - The product was launched on December 15, accompanied by the distribution of 1 million discount coupons worth 5.9 yuan [3] - Following the controversy, Kudi Coffee updated its advertising slogan to "这一杯爱意正'浓'" (This cup of love is 'rich') in its stores [4][6] Group 2: Company Background and Expansion - Kudi Coffee opened its first store in Fuzhou, Fujian, in October 2022, founded by Lu Zhengyao, the creator of Luckin Coffee, and former Luckin CEO Qian Zhiya [6] - The company has rapidly expanded, operating over 18,000 stores nationwide as of December 22 [6] - Kudi Coffee has engaged in various marketing collaborations with popular IPs, including partnerships with brands like My Little Pony, Pokémon, KAKAO FRIENDS, and Detective Conan since June [6]