Happy Belly Food Group Announces the Sale of Holy Crap Foods as It Focuses on Accelerating Its QSR Businesses

Core Insights - Happy Belly Food Group Inc. has entered into a binding letter of intent to sell its cereal and oatmeal brand, Holy Crap Foods, for $1,000,000 CAD in cash plus working capital adjustments [1][2] - The sale is part of the company's strategy to focus on its core Quick Service Restaurant (QSR) businesses, which are experiencing strong growth in Canada and will soon expand into the United States [2][3] - The transaction will provide Happy Belly with a non-dilutive cash influx of $1 million, which will be reinvested into the QSR division to accelerate the development of new restaurant locations [2][3] Company Strategy - The company aims to concentrate its investments on the QSR segment, emphasizing a focus on Return on Invested Capital (ROIC) and monetizing assets at attractive valuations when opportunities arise [3] - Happy Belly has demonstrated its ability to build, scale, and franchise high-performing brands, including Rosie's Burgers, Heal Wellness, Via Cibo, iQ Food Co., and Yolks Breakfast [2][3] Company Overview - Happy Belly Food Group Inc. is recognized as a leader in acquiring and scaling emerging food brands across Canada [5]