年末银行揽储升温,存款冲量暗流再起
Di Yi Cai Jing·2025-12-22 12:54

Core Insights - The article highlights the increasing pressure on banks, particularly small and medium-sized banks, to attract deposits as the year-end approaches, leading to various promotional strategies and potential compliance risks [1][2][3]. Group 1: Deposit Strategies - Banks are employing strategies such as raising deposit interest rates, offering gifts, and promoting wealth management products to attract new customers and funds [2][3]. - For instance, Jiangsu Bank has raised the annual interest rate on a three-year fixed deposit product to 1.9%, a 15 basis points increase from the standard rate [2]. - Other banks, including Jilin Bank and Hangzhou Bank, have also increased their deposit rates, with Jilin Bank's three-year fixed deposit rate rising from 1.75% to 2% [2]. Group 2: Wealth Management Focus - Many banks are shifting their focus towards wealth management products as part of their year-end strategies, launching fixed-income products and promotional activities [3]. - For example, China Post Life has introduced three products targeting year-end bonuses, with one offering a maximum annualized yield of 1.52% [3]. - This shift is seen as a way for banks to stabilize liabilities and attract new funds while also increasing non-interest income [3]. Group 3: Compliance Risks - The phenomenon of "deposit rush" has resurfaced, where banks engage in practices to meet performance targets, potentially leading to compliance risks and market disturbances [4][6]. - There are reports of intermediaries advertising "end-of-year deposit rush" services, where funds are concentrated to meet performance metrics, raising concerns about regulatory compliance [4]. - Such practices may violate regulations and could expose banks to legal risks, as well as jeopardize customer funds [6]. Group 4: Internal Pressure and Ethical Concerns - The pressure on bank employees to meet performance targets has led to the normalization of purchasing performance indicators through online platforms [5]. - Employees may resort to these practices to avoid penalties and secure bonuses, indicating a culture of performance-driven behavior that could harm the bank's reputation [5][6]. - The reliance on such practices raises ethical concerns and could lead to internal corruption and a loss of customer trust [6].