响水农商银行成功举办对公业务营销与调查专题培训

Core Insights - The training session aimed to enhance the professional skills of customer managers in corporate business marketing and strengthen the foundation of loan investigation and risk control [1][2] - The training was conducted by expert Hu Xingdong, focusing on "innovation in marketing methods" and "financial analysis of clients" [1][2] Group 1: Marketing Capability Enhancement - Hu emphasized the need for corporate business marketing to be based on the bank's product system and credit policies, accurately assessing market competition [1] - He explained the practical application of the marketing funnel model, detailing the key stages from identifying target customers to achieving loan conversion [1] Group 2: Investigation Capability Strengthening - The training highlighted multi-dimensional verification analysis methods in corporate business investigations, using the DuPont analysis method to interpret financial statements [2] - Hu guided participants to understand the underlying business logic behind key asset items, enhancing the precision of loan investigations and risk prediction capabilities [2] Group 3: Long-term Thinking and Professional Development - Hu encouraged participants to adopt a long-term perspective and emphasized the importance of small daily improvements, using the analogy of compounding effects [2] - The successful training integrated core knowledge of corporate business marketing and investigation, unifying business standards and enhancing team professional capabilities [2]