视频丨跨省奔赴音乐之约 演唱会音乐节成文旅消费新引擎

Core Insights - The large-scale performance market is experiencing continuous growth, with concerts and music festivals becoming a new engine for driving cultural and tourism consumption [1][3]. Group 1: Market Growth and Revenue - The China Performance Industry Association reported that in 2024, ticket revenue from concerts and music festivals is expected to reach 29.636 billion yuan, a year-on-year increase of 66%, accounting for 51.1% of total ticket revenue from commercial performances [3]. - In Beijing, a single performance team's series of concerts increased sales in the surrounding business district by 164% through innovative strategies like creating a "second venue" [3]. - The total ticket revenue for concerts and music festivals is projected to exceed 30 billion yuan for the year, with related consumption expected to surpass 200 billion yuan [5]. Group 2: Consumer Behavior and Trends - The audience for performances is creating concentrated demand for travel, dining, and accommodation, rapidly stimulating the cultural tourism consumption chain [7]. - The trend of traveling to different cities for concerts is becoming popular, with over 67% of attendees traveling across cities for performances this year [7]. - In Shaanxi, nearly 60% of concert attendees are from outside the province, indicating a strong cross-province audience [9]. Group 3: Local Economic Impact - In Xi'an, innovative measures have been implemented to enhance audience experience, linking performances with local attractions, accommodations, and dining [11]. - The local railway has introduced special trains to meet the travel needs of concert-goers from major cities like Beijing and Shanghai [13]. - In Zhejiang, over 40% of large concerts are held in non-capital cities, generating over 5 billion yuan in comprehensive consumption [20].