擦亮41.85亿元品牌金名 2025南江黄羊美食季盛大启幕

Group 1 - The event titled "Winter Cultural and Tourism Consumption Season" in Nanjing County aims to promote local culture and cuisine, featuring a theme of "Sailing with Sheep, Enjoying Nanjing" [1][2] - The event includes various activities such as a large-scale banquet, distribution of 2 million yuan in consumer vouchers, and over 20 cultural performances, enhancing the local tourism and consumption experience [2][3] Group 2 - Sichuan Dejian Nanjing Yellow Sheep Food Co., Ltd. is a leading enterprise in the Nanjing Yellow Sheep industry, established in 2016, focusing on standardized breeding, processing, and marketing [4] - The company has a processing capacity of 300,000 sheep annually and has developed over 30 product varieties, contributing to the brand's growth and the economic development of 4,265 local farmers [4][5] Group 3 - Nanjing Yellow Sheep has been recognized as "Asia's First Sheep" and is a significant achievement of China's "863" program, with its meat being served at national banquets [5][6] - The breed has been promoted to over 1,200 counties across 28 provinces, and its poverty alleviation model has been recognized by the Food and Agriculture Organization of the United Nations as a global case study [5][6] Group 4 - The event features immersive experiences such as the "Thousand Tables Feast" and a drone light show, aimed at enhancing consumer engagement and showcasing local flavors [7][8] - The successful launch of the food season marks a significant step in integrating agriculture, culture, and tourism, transitioning the Nanjing Yellow Sheep industry towards a new phase of brand leadership and cultural empowerment [8]