Core Viewpoint - Meridianbet has secured a B+ online gaming license in Belgium, allowing it to launch online casino products in January 2026, expanding its operations beyond sports betting in a highly regulated market [1][2][3] Group 1: License and Operations - The B+ license enables Meridianbet to operate a comprehensive online casino platform, including slots, table games, and automated live games, in addition to its existing sports betting services [2][3] - The new online casino platform will be distinct from Meridianbet's sports betting operations, which are governed by separate licensing [3] Group 2: Market Overview - Belgium's online gambling market generated €944.6 million in gross gaming revenue (GGR) in 2023, reflecting an 18% year-over-year growth [4] - The online casino segment specifically contributed €455 million to the GGR in 2023, marking a 20.2% year-over-year increase and representing the largest segment of the online gambling market in Belgium [4] - The market is highly concentrated, with ten operators accounting for 94% of online wagers among 24 active license holders [5] Group 3: Regulatory Environment - Belgium has one of the strictest regulatory frameworks for online gambling in Europe, characterized by comprehensive licensing requirements and stringent player protection protocols enforced by the Belgian Gaming Commission [5] Group 4: Technology and Innovation - Meridianbet's online casino platform will utilize proprietary AI-driven recommendation technology to analyze player behavior and preferences, providing real-time personalized game suggestions [6] Group 5: Company Background - Meridianbet Group, founded in 2001, operates in 18 jurisdictions across Europe, Africa, and South America, leveraging proprietary technology and scalable systems for its omni-channel market approach [7] - Golden Matrix Group, the parent company of Meridianbet, operates globally through B2B and B2C divisions, including various online gaming platforms [8]
Meridianbet (GMGI) Secures Belgian Online Casino License