市场最前沿丨“姜黄饮”热销 专家提示需理性消费

Core Viewpoint - The recent surge in popularity of turmeric drinks, marketed for their anti-inflammatory properties, has led to a significant increase in sales despite mixed consumer reviews regarding taste and price [1][2]. Group 1: Market Trends - Turmeric drinks are being sold at approximately 10 yuan for 100 milliliters, leading to frequent sell-outs on e-commerce platforms [1]. - Various tea brands are quickly incorporating turmeric into their products, indicating a trend towards health-oriented beverages [1]. Group 2: Product Composition - Popular turmeric beverages often contain ginger, lemon, honey, sugar, and turmeric, with ginger being the primary ingredient and turmeric typically comprising less than 5% of the total content [1][2]. - The distinction between turmeric and ginger lies in their key components: curcumin for turmeric and gingerol for ginger, highlighting their different health benefits and uses [2]. Group 3: Regulatory Insights - Turmeric and other similar substances are classified as both food and medicinal materials, regulated under specific guidelines that prohibit claims of health benefits in ordinary food products [2][3]. - The use of turmeric as a food additive is permitted, particularly as a natural coloring agent in various food products, including instant noodles and candies [3].