南方黑芝麻糊被建议“改名米糊”！黑芝麻仅排配料表第四位

Core Viewpoint - The controversy surrounding Southern Black Sesame's product labeling highlights a disconnect between consumer expectations and actual ingredient composition, raising questions about brand integrity and consumer trust [5][8]. Group 1: Ingredient Composition and Consumer Reaction - A recent consumer post revealed that black sesame was not the primary ingredient in a walnut black sesame paste, with the ingredient list showing it in fourth place behind grain powders and glucose [2][4]. - This discrepancy led to public outcry, with consumers feeling misled, prompting suggestions to rename the product to reflect its actual composition [4][5]. - The company responded by stating that the product's new packaging has black sesame moved to the second position, but grain powders remain the primary ingredient, indicating a "grain-based, black sesame as a supplement" formulation [4][5]. Group 2: Financial Performance and Challenges - Southern Black Sesame has faced declining revenues, with figures dropping from 40.25 billion yuan in 2021 to an estimated 24.65 billion yuan in 2024, representing a nearly 40% decrease over four years [6]. - The company's net profit has also fluctuated, with a cumulative loss of 1.28 billion yuan over the same period, and a significant drop in net profit of 83.67% in the first three quarters of 2025 [6][7]. - To address financial difficulties, the company is undergoing a change in control, with a state-owned enterprise set to acquire a 20% stake, and performance commitments have been postponed to 2026-2028 due to current underperformance [7][8].