ADT appoints Kim Miller as EVP & Chief Marketing & Communications Officer

Core Viewpoint - ADT Inc. has appointed Kim Miller as Executive Vice President and Chief Marketing & Communications Officer to enhance its marketing strategies and customer acquisition efforts, aiming for disciplined growth in the smart home security sector [1][2]. Group 1: Appointment and Role - Kim Miller's appointment is seen as a significant step in ADT's evolution, with expectations that her expertise will accelerate growth and strengthen ADT's leadership in smart home security [2]. - Miller will be responsible for developing a unified go-to-market approach and leading customer acquisition strategies tied to performance marketing [1]. Group 2: Background of Kim Miller - Miller has extensive experience in leading growth and marketing for global brands, previously serving as the head of go-to-market strategy at Aescape Inc., a wellness and AI robotics company [3]. - Her past roles include senior marketing positions at Consumer Reports and Flatiron School, showcasing her capability in brand unification and customer experience [3]. Group 3: Company Overview - ADT provides safe, smart, and sustainable solutions for homes and small businesses, emphasizing innovation, safety, and premium customer experience [4]. - The company operates the largest network of smart home security professionals in the U.S., reinforcing its market position [4].