TC Transcontinental renews its marketing services agreement with METRO for three years, including the distribution of flyers in raddar

Core Insights - TC Transcontinental has announced a three-year extension of its agreement with METRO to provide various marketing services, including participation in the raddar program, which offers print and digital flyers [1][2] Group 1: Company Overview - TC Transcontinental is a North American leader in flexible packaging and the largest printer in Canada, also providing retail marketing services and French-language educational publishing [3] - The company was founded in 1976 and aims to create quality products and services to help businesses attract and retain customers [3] - TC Transcontinental employs approximately 7,600 individuals, primarily in Canada, the United States, and Latin America [5] Group 2: Financial Performance - For the fiscal year ending October 26, 2025, TC Transcontinental generated revenues of $2.7 billion [5] Group 3: Marketing Services - The raddar program is distributed weekly to 4.8 million households in Quebec and British Columbia, serving as a targeted advertising vehicle to drive in-store traffic [2] - The company is committed to evolving the raddar service to better meet the needs of advertisers and consumers in the future [2]