How RIVN Is Pushing Software Boundaries Heading Into 2026

Core Insights - Rivian Automotive has released a significant software update (2025.46) aimed at enhancing the driving experience and expanding assisted driving capabilities, responding to customer requests [1][9] Software Features - The "Universal Hands-Free" feature extends hands-free driving coverage from 135,000 miles to over 3.5 million miles across the U.S. and Canada, allowing operation on roads with clearly marked lanes, but not at slow speeds or at traffic signals [2] - Rivian's autonomy feature offers three driving styles: "Mild," "Medium," and "Spicy," each affecting vehicle behavior differently on the road [3] - The "Digital Key" feature allows users to add their Gen 2 car key to digital wallets on various devices, ensuring compatibility with future models [4] - The "Driver Display View" feature enables Gen 2 drivers to switch between different display modes, enhancing navigation and assistance visibility [5] - Exclusive to Gen 2 Quad-Motor vehicles, the "Kick Turn" feature allows steering in tight conditions at speeds under 15 mph (24 km/h) [6] Competitive Landscape - General Motors is advancing its autonomous strategy with its software-defined vehicle platform, OnStar and Super Cruise, which aims to enhance vehicle capabilities over time [7] - NIO Inc. is upgrading its NIO World Model platform, focusing on enhancing driver-assistance features and building recurring revenue through software improvements [8] Market Performance - Rivian's stock has increased by 64.5% over the past six months, outperforming the industry growth of 40.1% [10] - The company currently trades at a forward price-to-sales ratio of 4.13X, which is above the industry average and its own five-year average [11]