锚定行业进阶方向 重构市场生态——2025世界卫浴大会成功举办

Core Insights - The 2025 World Sanitary Ware Conference was held in Foshan, China, focusing on the theme "Facing the Sea, Spring Blossoms," aiming to address industry pain points and foster consensus for the global sanitary ware industry [1][3] Industry Transformation - The sanitary ware industry is at a critical juncture of transformation and upgrading, requiring a global perspective to embrace industry changes and a determination to thrive [3] - Chinese companies are encouraged to integrate Chinese design with international trends to lead new global bathing culture [4] Strategic Directions - The conference emphasized high-end, global, and leading strategies for the industry, with discussions on building technological barriers and local adaptation [5] - The 2026 High-End Brand Plan was launched to promote high-quality development of Chinese brands through collective efforts [6] Channel Innovation - Channel transformation is identified as a key breakthrough for sanitary ware companies to address market uncertainties, focusing on flattening channels and integrating online and offline sales [7] - The "Double Hundred IP Plan" was initiated to enhance digital connectivity between brands, distributors, and consumers, injecting new momentum into channel transformation [7] Supply Chain Innovation - The conference highlighted technological breakthroughs in the supply chain, showcasing innovative products and materials that enhance quality in the sanitary ware sector [9][10] - The event underscored the collaborative advantages of various regional industrial clusters, promoting a unified development approach within the Chinese sanitary ware industry [10] Recognition and Awards - The "China Home Power List" was unveiled, recognizing outstanding companies and individuals in the sanitary ware industry for their contributions to transformation and upgrading [10]