Nielsen and Roku Expand Strategic Measurement Partnership

NEW YORK--(BUSINESS WIRE)--Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen's advanced campaign measurement and outcome solutions. With streaming on Roku devices alone making up more than 21% of all TV viewing**, advertisers can get a more accurate view of what audiences watch acro ...