Instacart ends AI-driven pricing tests that drove up costs for some shoppers

Core Viewpoint - Instacart will stop using AI-driven pricing tests on its grocery delivery platform due to scrutiny from a study and criticism from lawmakers [1][2] Group 1: Company Actions - The company announced that retailers can no longer utilize its Eversight technology for pricing experiments, effective immediately [1] - Instacart acquired Eversight for $59 million in 2022, which allowed retailers to conduct pricing tests [2] Group 2: Customer Impact - The company acknowledged that the pricing tests led to different prices for the same item at the same store, which caused confusion among customers [2] - Instacart emphasized the importance of trust, transparency, and affordability, especially during challenging economic times for families [2] Group 3: Technology Purpose - The technology was initially intended to help retailers enhance sales and growth while providing customers with the best deals [3]