Ralph Lauren Was Always Cool. Now Gen Z Knows Why.

Core Insights - The brand has successfully attracted younger customers, leveraging social media trends and celebrity endorsements to enhance its market appeal [1] Group 1 - The brand's strategy includes a focus on younger demographics, which has contributed to its rising popularity [1] - A notable trend on TikTok during the Christmas season has further boosted the brand's visibility and sales [1] - Celebrity influence, particularly from Taylor Swift, has played a significant role in elevating the brand's status and desirability [1]