北京丰台推出元旦活动矩阵 文商旅体展融合点燃冬日消费活力
Xin Lang Cai Jing·2025-12-22 17:14

Core Viewpoint - The Fengtai District is launching a series of integrated cultural, commercial, tourism, sports, and exhibition activities from December 21, 2025, to January 3, 2026, under the theme "Fengyi Futai, New Beginnings" to enhance consumer engagement and stimulate regional economic activity [1] Group 1: Event Overview - The New Year's series of activities will revolve around eight major segments, starting from the Winter Solstice and peaking on New Year's Eve, creating a continuous festive atmosphere [2] - Activities include music concerts, cultural lectures, intangible cultural heritage experiences, and a New Year celebration, with a focus on immersive experiences for citizens [2] - A special "Cinema New Year's Eve" event will feature extended hours and special screenings in over ten cinemas, providing unique options for moviegoers [3] Group 2: Sports and Consumption Integration - The sports sector is highlighted as a key driver for winter consumption, with events like the "Beijing New Year Vertical Climbing Challenge" planned to engage local businesses and enhance consumer spending [5] - The "2026 Fengyun Flavor Festival" will launch on December 31, featuring various promotional activities across multiple sectors, including food, automotive, and winter sports [6] Group 3: Cultural and Tourism Activities - The Fengtai District will host a "Morning Light Fengtai: New Year Journey" event on January 1, 2026, encouraging residents to welcome the first sunrise of the year [3] - Various cultural exhibitions and performances will be organized, including a literary New Year's Eve gala and interactive activities at local museums [4] Group 4: Consumer Engagement Initiatives - A new mini-program, "Exciting Consumption in Fengtai," will be launched to provide citizens with access to over 2,000 merchants and 300 exclusive offers, enhancing consumer convenience [7] - The program will distribute consumption vouchers and host a lottery during the New Year period, promoting local businesses and consumer participation [7]