AFRM vs. AXP: Which Fintech Play is the Better Bet for 2026?

Core Insights - Affirm Holdings, Inc. (AFRM) and American Express Company (AXP) operate in different segments of the payments ecosystem, with both companies positioned at the intersection of consumer spending and credit [1] - The evolving payment preferences and financing models are leading investors to compare traditional card-based companies with newer embedded-finance disruptors [2] Affirm's Position - Affirm is a key player in the buy now, pay later (BNPL) model, integrating into digital checkout experiences, and has reported a 33.6% year-over-year revenue growth in its last quarter [4][10] - The company has 24.1 million active consumers and a 96% repeat transaction rate, indicating strong user engagement [4][10] - Affirm's technology-first underwriting model utilizes real-time data and machine learning for credit risk assessment, which has stabilized credit performance [5] - The company has a growing merchant ecosystem with 420,000 partners, including major brands like Shopify and Amazon, enhancing its market presence [6] - Affirm's long-term debt-to-capital ratio stands at 70.6%, higher than AmEx's 64.1%, reflecting its growth-stage profile [7] - The company is diversifying its funding sources through securitizations and bank partnerships, which is expected to improve profitability over time [8] American Express's Position - American Express is recognized as a leading operator in traditional payments, benefiting from a loyal customer base and strong brand equity, with an 11% revenue growth in its latest quarter [9][10] - The company's revenue mix is heavily reliant on lending and interest income, which may limit its agility in adopting new payment technologies [11] - Growth for AmEx is more incremental due to its deep market penetration, making it challenging to achieve outsized growth without increasing credit risk [12] - Innovation at AmEx is characterized as measured rather than disruptive, which may restrict its competitive edge against faster-moving fintech companies [13] Comparative Analysis - The Zacks Consensus Estimate indicates a projected 560% year-over-year earnings surge for Affirm in fiscal 2026, compared to a 15.4% increase for American Express [14][15] - Affirm trades at a higher price-to-sales multiple of 5.58X, reflecting its growth profile, while AmEx's multiple is 3.33X, indicative of its maturity [16] - Over the past month, Affirm has outperformed American Express, with a 14% increase compared to AmEx's 5.8% rise [18] Conclusion - While American Express provides stability and reliable cash flows, Affirm is positioned as the more attractive growth opportunity for 2026, driven by rapid revenue growth and an expanding merchant ecosystem [21]