Is PepsiCo's Protein and Prebiotic Push a New Functional Edge?

Core Insights - PepsiCo is focusing on functional nutrition as a key growth strategy, aiming to meet consumer demand for products that offer health benefits beyond taste, such as protein and prebiotics [1][8] - The company plans to make functional nutrition a core pillar of its innovation strategy by 2025, targeting both beverages and convenient foods [1][8] Beverage Innovations - PepsiCo is launching functional beverages like Pepsi Prebiotic, Propel Protein Water, and enhanced Muscle Milk, designed to combine familiar flavors with health benefits [2][8] - The company is also enhancing Gatorade with lower sugar and added nutritional benefits, allowing it to compete with emerging functional beverage brands [2] Food Portfolio Enhancements - The food segment is seeing the introduction of protein-rich and fiber-boosted snacks under brands like Doritos, Quaker, Sun Chips, and PopCorners, modernizing these iconic brands for health-conscious consumers [3][8] - This strategy aims to create new consumption occasions and strengthen long-term brand loyalty [3] Competitive Landscape - Coca-Cola and Keurig Dr Pepper are also enhancing their portfolios with functional beverage innovations to meet consumer wellness demands [4][5][6] - Coca-Cola is focusing on zero-sugar and functional hydration products, while Keurig Dr Pepper is innovating in coffee and cold beverages with health-forward formulations [5][6] Financial Performance - PepsiCo shares have increased by 4.4% over the past three months, compared to the industry growth of 6.4% [7] - The company trades at a forward price-to-earnings ratio of 17.37X, slightly below the industry average of 18.22X [9] - The Zacks Consensus Estimate indicates a 0.6% decline in earnings for 2025, with a projected growth of 5.4% for 2026 [10]