Mission Produce's Focus on Innovation: A Game-Changer or Gimmick?

Key Takeaways AVO is making innovation a core strategy, moving beyond a traditional avocado distributor model.AVO invests in farming, ripening and data tools to manage pricing, promotions and shelf space.AVO's innovation boosts execution but doesn't shield it from weather, pricing cycles or costs.Mission Produce, Inc. (AVO) is growing emphasis on innovation has become a central pillar of its long-term strategy, positioning the company as more than just a traditional avocado distributor. As global fresh-prod ...