【省商务厅】陕西老字号认定有了管理办法

Core Viewpoint - The implementation of the "Management Measures for the Recognition of Shaanxi Time-honored Brands" aims to promote the inheritance, innovation, and high-quality development of Shaanxi's time-honored brands, enhancing their role in commerce, consumption, brand building, and cultural transmission [1][2] Group 1: Recognition and Management - The new measures provide a comprehensive upgrade to the previous interim regulations, marking a new phase of standardized and systematic management for Shaanxi time-honored brands [1] - The recognition criteria for Shaanxi time-honored brands include being established for over 40 years, continuous operation in the main business for over 20 years, and embodying the cultural characteristics of Shaanxi [1] - The recognition process follows principles of voluntary application, self-creation, selection of the best, and dynamic management, with evaluations conducted every three years [1] Group 2: Rights and Obligations - The measures clearly outline the rights and obligations of recognized time-honored brands, allowing them to use the Shaanxi time-honored brand logo in legal and compliant scenarios such as product packaging and promotional activities [1] - Recognized brands will benefit from support policies aimed at promoting their development, technological upgrades, and branding, as well as participation in government-organized trade and promotional activities [1]