时报观察 破除定价“黑箱” 保障消费公平

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules" aims to address consumer grievances related to pricing practices on digital platforms, ensuring transparency and fairness in pricing [1][2] Group 1: Pricing Behavior Regulations - The new rules consist of 29 detailed requirements that define pricing behavior boundaries for platforms and operators, establishing a regulatory framework for consumer rights protection [1] - The rules extend the principle of "clear pricing" to digital transactions, mandating platforms to clearly display prices, units of measurement, and shipping costs, while also requiring transparency in dynamic pricing and additional services [1][2] Group 2: Consumer Protection Measures - The regulations specifically target problematic practices such as automatic renewals, requiring platforms to present options for automatic payments and renewals prominently, along with easy cancellation methods [2] - The rules prohibit platforms from using data and algorithms to set differential pricing for the same product or service without consumer awareness, addressing the issue of "big data price discrimination" [2] Group 3: Balancing Regulation and Innovation - The "Behavior Rules" do not adopt a purely prohibitive regulatory approach but instead encourage platforms to innovate and upgrade their business models to enhance service quality for consumers [2] - This regulatory framework aims to purify the market competition environment while allowing sufficient space for the sustainable development of the platform economy [2] Group 4: Implementation and Enforcement - The effectiveness of the new rules relies on robust enforcement and regulatory follow-up to ensure that consumers benefit from the changes [2] - Establishing a fair and trustworthy market transaction environment is crucial for the sustainable development of the platform economy [2]