从“农家乐”到“和美新乡村”：四川农文旅融合的共富新实践

Core Viewpoint - The article emphasizes the importance of integrating agriculture, culture, and tourism (Agri-Culture-Tourism integration) as a key strategy for rural revitalization and modernization in China, particularly highlighting the successful practices in Sichuan province [1][2]. Group 1: Deep Motivations for Agri-Culture-Tourism Integration - The traditional "farm stay" model has faced challenges such as homogenization and sustainability issues, necessitating a shift towards Agri-Culture-Tourism integration to support comprehensive rural revitalization and farmer prosperity [2]. - Agri-Culture-Tourism integration aims to reshape the multiple values of agriculture and the functions of rural areas by incorporating cultural and tourism elements, transforming rural spaces into holistic living environments [2]. Group 2: Sichuan's Pathways for Innovative Integration - Sichuan has developed various distinctive pathways for Agri-Culture-Tourism integration, including the creative transformation of dormant cultural resources into experiential and consumable products [3][4]. - The use of modern technology, such as AR, enhances visitor experiences by providing interactive and informative content about agricultural practices and local culture [3]. - Community involvement is crucial, with models that connect farmers, cooperatives, and enterprises to ensure that local residents benefit from tourism, fostering a sense of cultural confidence and shared experiences [4]. - Sichuan promotes ecological tourism that aligns with environmental protection, offering high-quality ecological products and services while maintaining ecological integrity [4]. Group 3: Theoretical Insights on Sustainable Development - The foundation of Agri-Culture-Tourism integration lies in maintaining the agricultural base and cultural essence, emphasizing the need for systematic value reconstruction and product development [5][6]. - Establishing a community of shared interests among farmers, local collectives, enterprises, and government is essential for ensuring long-term benefits from the integrated model [6]. - Differentiated development is encouraged, focusing on unique local resources to create an irreplaceable core attraction [6]. - The ultimate goal is to achieve a harmonious new rural landscape characterized by prosperous industries, ecological livability, and effective governance [6]. Group 4: Future Directions for Agri-Culture-Tourism Integration - Future efforts should deepen the integration levels, moving from mere physical combinations to more profound interactions, such as developing rural art festivals and comprehensive agricultural projects [7]. - Expanding cross-sector collaborations with education, health, and outdoor leisure industries is recommended [7]. - Strengthening technological support by incorporating advanced technologies like the metaverse and AI to create immersive experiences is essential [7]. - Promoting equitable wealth distribution among all villagers is crucial for achieving common prosperity [7].