“宜游镇江·骏来福至” 2026迎两新文旅消费季启动

Core Insights - The "2026 'Yiyou Zhenjiang·Junlai Fuzhi' New Year and Spring Festival Cultural Tourism Consumption Season" has been officially launched to enhance tourism and cultural consumption in Zhenjiang [1] Group 1: Event Overview - The consumption season will run from now until March 8, 2026, lasting nearly three months, focusing on renewing scenes, introducing new products, and creating innovative activities to enrich the cultural tourism experience [1] - The event is organized by multiple local government departments, including the Cultural and Tourism Bureau, Finance Bureau, and Commerce Bureau [1] Group 2: New Tourism Scenes - A new list of cultural tourism consumption scenes has been released, featuring diverse offerings such as the "Five+" model at Gexian Lake, which combines watching sports, enjoying night views, tasting local cuisine, visiting night markets, and experiencing intangible cultural heritage [1] - Other notable new scenes include the Air Eagle Aerospace Research Base, a coffee camping base, and the "Jingjiang Huayue Ye" concert, among others [1] Group 3: Consumer Engagement and Discounts - The "Yiyou Zhenjiang" platform will issue 500,000 free and discount coupons during the consumption season, allowing visitors to enjoy discounts of 10%-30% from over 100 merchants, with government subsidies adding an additional 10%-20% [2] - New experiential activities include tea tasting, soy sauce making, online blessings for the New Year, and themed markets, enhancing both online and offline engagement [2] Group 4: Targeted Promotions - Special promotions will be offered to "Super League" fans, couples, families, and students from Zhenjiang studying outside the city, with various themed packages available [3] - The consumption season will also feature financial services integrated with cultural tourism, providing additional discounts for users who make purchases through the "Yiyou Zhenjiang" platform [3]