广州《鸣潮》接棒《黑神话：悟空》获国际大奖 粤产游戏 何以闪耀？

Core Insights - The game "Ming Chao," developed and published by Guangzhou Kuro Games, won the "Player's Voice" award at TGA, marking it as the only Chinese game to win an award this year and showcasing the strength of Guangdong-produced games on a global stage [7][8]. Game Performance - "Ming Chao" topped the free charts on the App Store in 107 countries and regions shortly after its official public release in 2024, also entering the top ten in several global sales charts [8]. - The game received nominations for both "Best Mobile Game" and "Player's Voice" at TGA last year, indicating its strong reception among players [8]. Development Insights - The development of "Ming Chao" drew from experiences gained from Kuro's previous titles, focusing on combining open-world elements with high-speed action [8]. - Key factors contributing to the game's success include its action mechanics, high-quality real-time animations, music, visuals, and engaging storyline [8]. Global Strategy - Kuro Games adopted a global simultaneous release strategy for "Ming Chao," ensuring that players worldwide could access the same content at the same time, which enhances player experience and accountability [10]. - The localization of game content to respect cultural differences is crucial for resonating with global players, and Kuro's localization efforts have sparked interest in Chinese culture among overseas players [10]. Industry Context - The Guangdong gaming industry is thriving, with 2024 revenues projected to reach 260.43 billion, accounting for nearly 80% of the national market share [12]. - Guangzhou's gaming industry revenue is expected to exceed 140.67 billion in 2024, representing 43.2% of the national total, solidifying its position as a core hub for the gaming industry [12]. Policy Support - The local government is enhancing support for the gaming and esports industry, with new policies aimed at fostering the development of blockbuster games [12]. - The Guangdong Provincial Game Industry Association emphasizes the transition of the industry from "scale-leading" to "quality-leading" and "creativity-leading," highlighting the region's growing innovation capabilities [14]. Future Outlook - The success of "Ming Chao" is seen as a catalyst for attracting more talent to Guangzhou, reinforcing the city's reputation as a center for high-quality game development [13]. - The Guangdong game industry is positioned for a significant leap from "large" to "strong," with ongoing efforts to create a robust ecosystem for digital creative industries [15].