读客文化实控人筹划“退场”,年内已套现上亿元

Core Viewpoint - The company, DuKe Culture, is undergoing a potential change in control as its major shareholders, Hua Nan and Hua Shan, are planning related matters, leading to a temporary suspension of its stock trading for up to two trading days [1]. Group 1: Control Change Announcement - The company announced on December 22 that it received notification from its controlling shareholders regarding the planning of a change in control [1]. - The stock was suspended from trading starting December 22 due to the uncertainty surrounding the control change [1]. - The shareholders currently control approximately 71.91% of the company's shares, with Hua Nan holding 41.02% and Hua Shan holding 29.58% [1]. Group 2: Financial Performance - For the first three quarters of the year, the company reported a revenue of 257 million yuan, a year-on-year decrease of 12.19% [2]. - The net profit attributable to shareholders was 6.52 million yuan, down 56.72% year-on-year, with a net profit of only 310,700 yuan after excluding non-recurring gains and losses, a decline of 95.09% [2]. - The company's cash balance decreased significantly by 69.58% since the beginning of the year, and the net cash flow from operating activities was -7.94 million yuan [2]. Group 3: Marketing and Expenses - Sales expenses increased by 24.10% to 37.73 million yuan, primarily due to increased spending on platforms like Douyin, Xiaohongshu, and video accounts [3]. - However, this increase in marketing expenditure has not yet translated into revenue growth [3]. Group 4: Market Position - As of December 19, the company's stock price was 10.20 yuan per share, with a total market capitalization of 4.083 billion yuan [4].