MANGO重启中国线下门店，首家门店落地深圳

Core Viewpoint - MANGO, the Spanish fast fashion brand, is reopening its first physical store in Shenzhen after a two-year hiatus from the Chinese market, indicating a strategic shift back to offline retail despite previous challenges in the region [1][4]. Group 1: Company Background - MANGO entered the Chinese market in 2002 and peaked with 200 stores in 2013, but began significant store closures shortly thereafter [4]. - In 2021, MANGO paused its offline expansion plans to focus on online platforms, and by 2023, it had closed all physical stores in China, redirecting its focus to online sales and core European markets [4]. Group 2: Market Challenges - MANGO's previous exit from the Chinese market may have been influenced by its fast fashion positioning, which was hindered by slow product turnover, insufficient fashion appeal, and lagging digital capabilities [4]. Group 3: Financial Performance - MANGO's financial performance shows promise, with a reported revenue of €1.728 billion in the first half of 2025, reflecting a 12% year-over-year increase, and international markets contributing 78% of total revenue, primarily from Spain, France, and Turkey [4].