万宁、莎莎国际从中国内地市场撤退,这些香港美妆零售企业怎么了?
Xi Niu Cai Jing·2025-12-23 00:49

Core Insights - Mannings has announced its exit from the mainland China market, with offline stores closing by January 15, 2026, and its online store ceasing operations by December 28, 2025, reflecting a significant strategic shift [2] - The closure of Mannings follows a similar move by Sa Sa International, which also exited the mainland retail market due to weak consumer spending and a shift towards online shopping [3] Group 1: Company Actions - Mannings will close its last offline stores in mainland China by January 15, 2026, and its online operations will end by December 28, 2025 [2] - Sa Sa International has already closed its last 18 offline stores in mainland China by June 30, 2025, indicating a trend among Hong Kong beauty retailers [2][3] Group 2: Market Dynamics - The closures reflect a broader trend in the beauty retail market in mainland China, where consumer preferences have shifted significantly towards online shopping, with over 80% of Sa Sa's sales coming from online channels [3] - Both Mannings and Sa Sa International initially thrived in the mainland market but are now struggling due to increased competition from e-commerce platforms and changing consumer preferences [3][4] Group 3: Challenges Faced - Traditional beauty retailers are facing development challenges as their previous advantages are no longer sufficient in a rapidly changing market [5] - The aging product offerings in stores, such as Mannings, have not kept pace with evolving consumer demands, leading to decreased interest from younger consumers [3][5]

SA SA INT'L-万宁、莎莎国际从中国内地市场撤退,这些香港美妆零售企业怎么了? - Reportify