Chan Ye Xin Xi Wang·2025-12-23 01:22Industry Overview - The camping tent market is experiencing significant growth driven by the rising popularity of outdoor activities and the influence of social media [1][9] - The market demand for camping tents is expected to reach 9.417 billion yuan in 2024, representing a year-on-year growth of 20.7% [1][9] - The camping economy in China is projected to reach a core market size of 213.97 billion yuan by 2024, with a total market size of 1.15545 trillion yuan [7][9] Industry Development History - The camping tent industry originated in Europe in the late 19th century, evolving with advancements in materials and technology [6] - The industry saw rapid growth during the 20th century, particularly during the post-war period and the rise of outdoor activities in the 1960s to 1980s [6] Industry Background - Camping has transitioned from a niche experience to a mainstream leisure activity, supported by policy initiatives and the growth of the tourism economy [7] - The camping industry is expanding steadily, with a forecasted market size increase to 248.32 billion yuan by 2025 [7] Industry Chain - The camping tent industry chain includes upstream raw materials (e.g., polyester fabric), midstream manufacturing, and downstream sales channels [7] Current Market Status - The camping tent market in China has grown from 5.952 billion yuan in 2015 to an estimated 32.107 billion yuan in 2024, with a compound annual growth rate of 20.59% [9] Competitive Landscape - The camping tent industry features a mix of domestic and international brands, with high-end brands like Snow Peak and Coleman leading the market [10] - Domestic brands such as MobiGarden and Camel are gaining market share by focusing on cost-effectiveness and rapid market response [10] Key Companies - MobiGarden Outdoor Products Co., Ltd. reported a revenue of 1.303 billion yuan in 2024, a decrease of 10.45% due to market conditions affecting its brand business [10][11] - Beijing Sanfu Outdoor Products Co., Ltd. achieved a revenue of 362 million yuan in the first half of 2025, reflecting a year-on-year growth of 15.66% [12] Future Trends - The camping tent market is expected to evolve towards specialization and functionality, with products tailored for specific environments and activities [13] - Smart camping tents integrating technology for comfort and energy efficiency are anticipated to become more prevalent [13] - Sustainability will drive innovation, with a focus on recyclable materials and eco-friendly practices throughout the product lifecycle [14][15]