“微脏”“微瑕”?一些直播间卖的“大牌尾货”,竟是旧衣服!
Yang Shi Xin Wen·2025-12-23 02:15

Core Viewpoint - The article highlights the deceptive practices of certain live-streaming sellers who market second-hand clothing as "new samples" or "brand excess inventory," often selling low-quality items with undisclosed origins and unfair return policies [1][2][4]. Group 1: Consumer Complaints - Consumers have reported that some live-streaming channels claiming to sell "new sample clothes" or "brand excess inventory" are actually selling second-hand clothing at very low prices [2][4]. - A specific example includes a purchase from a live-streaming channel where three items were bought for only 6 yuan, which upon closer inspection were clearly used second-hand clothes [2][4]. Group 2: Supply Chain and Sourcing - The investigation revealed that many of these live-streamed items come from old clothing recycling bins, with tracking devices showing that these items are sent to sorting warehouses [4][6]. - The sorting warehouses are known to handle large volumes of second-hand clothing, with some companies reporting daily sales of dozens of tons to live-streaming sellers [8][10]. Group 3: Sales Practices - Live-streaming sellers often use terms like "slightly dirty" or "slightly flawed" to market these second-hand items without disclosing their true nature [14][16]. - Many sellers avoid mentioning the second-hand status of the clothing, instead labeling them as "high cost-performance" items to attract consumers [14][16]. Group 4: Quality Control and Processing - The article notes that many second-hand items are not cleaned or sanitized before being sold, with sellers claiming that visible mold or stains are normal [14][16]. - Some businesses engage in refurbishing second-hand clothing, adding new tags to disguise them as new products, which allows them to sell at higher prices [17][20]. Group 5: Market Dynamics - The live-streaming market for second-hand clothing is lucrative, with some sellers reporting daily revenues of several tens of thousands of yuan [22]. - The article indicates that the practice of selling refurbished second-hand clothing as new is widespread, with many sellers relying on this strategy to maximize profits [22].

“微脏”“微瑕”?一些直播间卖的“大牌尾货”,竟是旧衣服! - Reportify