网红“玫瑰盐”真的是“高端食盐”吗？为你揭秘→

Core Viewpoint - The rise of "pink Himalayan salt" as a trendy product in China raises questions about its safety, legality, and nutritional value, with many consumers misled by marketing claims [1][10]. Group 1: Product Overview - "Pink Himalayan salt," also known as "rose salt," is marketed as a high-end, natural product rich in minerals, primarily sourced from Pakistan's Himalayan salt mines [1][3]. - The price of "rose salt" is significantly higher than regular salt, ranging from 6 to 10 times more, with some products even higher, often promoted with claims of containing 84 trace minerals [3]. Group 2: Regulatory Compliance - According to Chinese standards, edible salt must meet specific criteria, including a whiteness of at least 45 degrees, which "rose salt" fails to meet due to its natural pink color [5]. - The importation of "rose salt" is complicated by its classification; if labeled as industrial salt, it does not require the same regulatory scrutiny as food-grade salt, leading to potential market oversight gaps [14]. Group 3: Consumer Misleading and Complaints - There has been a rise in consumer complaints regarding "rose salt," with reports of misleading marketing and lack of proper labeling, leading to confusion about its safety for consumption [10][12]. - Many consumers have encountered issues with refunds and product returns after realizing that the purchased "rose salt" does not comply with national food safety standards [12]. Group 4: Cross-Border E-commerce Implications - The sale of "rose salt" through cross-border e-commerce platforms is legally permissible, but sellers must inform consumers that these products do not meet domestic standards [15]. - Recent government initiatives aim to strengthen the regulatory framework for cross-border e-commerce food imports, indicating a shift towards better oversight in this area [17].