东方证券:给予汇量科技(01860)“买入”评级 目标价24.63港元
智通财经网·2025-12-23 02:40

Group 1 - The core viewpoint of the report is that 汇量科技 (Mediatonic) is positioned as a leading player in the domestic programmatic advertising market, driven by a data-algorithm flywheel effect that enhances growth potential [2] - The company is expected to achieve revenues of $20.6 billion, $26.7 billion, and $37.3 billion from 2025 to 2027, with adjusted net profits of $0.88 billion, $1.31 billion, and $2.19 billion respectively [1] - The report assigns a target price of HKD 24.63 per share, based on a 38x PE valuation for 2026, translating to a market capitalization of $49.8 billion or HKD 387.6 billion [1] Group 2 - The AI programmatic advertising sector has three main advantages: algorithm efficiency driving ROAS growth, a significant flywheel effect, and competitive strength derived from algorithmic improvements [2] - The company has launched IAP (In-App Purchase) smart bidding products, which are expected to enhance the precision of advertising algorithms and improve ROAS and profit margins [3] - The non-gaming advertising market presents substantial long-term growth potential, with e-commerce advertising expected to be 2.7 times larger than gaming advertising in 2024 [4]