SensorTower：预计2025年全球手游市场内购收入将达到820亿美元

Core Insights - The global mobile gaming market has demonstrated remarkable resilience and maturity, successfully returning to a growth trajectory after the pandemic-driven surge and subsequent market adjustment [1] - By 2025, in-app purchase revenue is expected to reach $82 billion, with 135 mobile games projected to generate over $100 million each, totaling $50.8 billion [1] - Strategy games are leading in revenue generation, expected to attract nearly $15 billion, highlighting their high-paying player base and long lifecycle [1] - Puzzle games show significant commercial potential due to their broad user base and stable conversion rates, emphasizing the importance of refined operations [1] Market Trends - The global mobile game download volume has stabilized at over 5 billion downloads per year, indicating a structural maturity in the market [1] - Publishers are focusing on refined operations to extend game lifecycles and enhance user quality and lifetime value [1] Leading Titles - The survival strategy games "Last War: Survival" and "Whiteout Survival" are projected to dominate the global mobile game revenue rankings, with expected annual revenues of $2.4 billion and $2.2 billion respectively [7] - These titles exemplify the leading advantages of the strategy genre in driving high-paying players and long-term value [7]